Web Marketing Services

Extend the market reach of your web site by enlisting several proven marketing methods to increase both traffic and sales.

E-Marketing Services We Provide:

• E-mail Lists (opt-in only;)
• Newsletters
• Web statistics
• Press releases

Each bullet point is further described below, and we also provide some general marketing hints at the bottom of this page as well.

Opt-in E-mail Lists
An opt-in e-mail is a system that allows you to gather names and email addresses of visitors to your web site have added themselves to your mail list because they have specifically requested to receive further information about your product or service. Goosedown can design an opt-in e-mail system for your web site, and set it up so you can manage it yourself.

Newsletters
Electronic Newsletters are a great way to stay in touch with your customer base. Depending upon your needs, they can be sent on a daily, weekly, or monthly basis, and because e-mail is basically free, the practice of sending electronic newsletters instead of hard copy newsletters via the postal service can save your business thousands of dollars.

Web Statistics
The web hosting companies that we use provide very comprehensive web statistics. You will be able to see which pages in your web site are visited the most (or least), what path visitors take when on your site, what terms people are typing in search engines to find you and much more. If you host with us, we'll send you a free monthly synopsis of those statistics, so you can see what's happening on your site.

Press Releases
Posting press releases on your web site can be a great way to keep the site dynamic and current. We can set you your site so you can post press releases as needed.

What Else Can I Do To Promote My Business?
Just because you have a killer web site doesn't mean people will knock your door down to buy your goods or services. Instead, a web site is supposed to be a part of an overall marketing strategy to put your name in front of potential clients and customers.

Here are some other off-line things you can do to help promote your business:

• Adopt a central theme to promoting your business - This means that all printed, video, and audio material regarding your company reflects a similar message. Use the same logos and slogans everywhere, including (but certainly not limited to) letterhead, invoices, envelopes, business cards, signage and other promotional items such as pens, Frisbees, magnets and other goodies.
• Communicate with your existing customers on a regular basis. Your current clients are your best form of advertisement. Word of mouth on the street by satisfied customers is an extremely powerful way to gain new prospects.
• If you don't have any customers, buy a mailing list and send a letter or postcard to potential clients.
• Read what other people are doing to be successful. Go to the library or local book store and find out new ways to market yourself. Join targeted e-mail discussion lists or newsgroups and learn the secrets of your competitors.
• Hire a marketing firm to coordinate your advertising campaign. Goosedown has relationships with several firms in the area who can help you.
• Join your local chamber of commerce
• Get an ad in the yellow pages if it's appropriate to your industry.

These are just a few marketing ideas; please call us, at 336-883-0234 or use our online form to contact us and we'll be happy to talk with you concerning how we can help you reach your target market.